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Bankrupt Trimite Ltd., the veteran UK industrial paint maker, is selling off its biggest asset: its trademarks and long-established names.
The auction house Charterfields has mounted an international search to find a buyer for the long-established paint and coatings brands, some of which predate the company’s founding in 1940. The company has 47 trademarks available for sale.
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Trimite has manufactured industrial liquid and powder industrial coatings for more than 70 years. |
Also on the block, according to Charterfields: Trimite’s paint recipes, production methods, and the domain names www.trimite.co.uk and www.trimite.com.
Generations of Brands
Trimite’s oldest active trademark is Aquatite, which was registered in 1920. (The Toucan brand was originally registered in 1903, but it expired and was re-registered in 1948.)
Pep was registered in 1925; Brysolex, in 1934.
Nearly two dozen names joined the Trimite fold in the 1940s, including Trimite itself, Monolac, Brysol, Plasticlac, Triaqua, Trimacol and Trimacar. The newest name is Paintbond, which was registered in 2008.
Automotive Roots
Trimite started out in 1940 supplying cellulose paints to the automotive industry and went on to become a leading manufacturer of quality industrial paints, powder coatings and pre-treatments. The company had operations in Uxbridge, Bristol and Birmingham in the UK, as well as in Ireland and the United States.
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“Trimite was, in its day, one of the UK’s foremost industrial paint and coatings manufacturers,” said an auction house official. |
Trimite made products for almost every industrial application, serving the defense, aerospace, agriculture, construction, road, rail and telecom sectors.
“Trimite was, in its day, one of the UK’s foremost industrial paint and coatings manufacturers,” said Ian Maycock, director at Charterfields. “This is a rare opportunity to acquire well-established trademarks and brand names, many of which are internationally recognized.”
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