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DSM Realigns Coatings Businesses

Thursday, March 24, 2011

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Dutch resins giant DSM has realigned its coatings-related businesses, merging DSM Powder Coating Resins and DSM NeoResins into a single new unit, DSM Coating Resins.

The business will be subdivided by “different market dynamics, which will be reflected in the organizational approach for these subdivisions,” DSM announced without elaborating. “The new set-up is designed to help DSM effectively and efficiently grow its position as the leading specialty resins supplier for the coatings industry.”

Effective April 1, DSM Coating Resins will be based in Zwolle, the Netherlands, and headed by Patrick Niels, currently the Business Unit Director of the Powder Coating Resins unit. Steve Hartig, currently Business Unit Director of DSM NeoResins, will move to lead another unit within DSM.

‘Value Through Innovation’

“We believe our new structure makes us better placed to generating value for our customers through innovation as they strive to meet ever increasing end-user demands for sustainability and quality as well as regulatory demands,” said Niels.

The move also “enables us to take steps towards sustainably increasing the financial returns on our activities,” he added.

Coatings Business

DSM Coatings Resins is a leading specialty resins supplier for the coatings industry and the largest producer of polyester resins in the world. Part of the Performance Materials cluster of Royal DSM N.V., the company designs, manufactures and markets resins for metal, plastic and wood coatings.

In the construction market, DSM Coatings Resins produces high-performance composite and coating resins, plastics and fibers used in sewer pipes, bridges, anti-graffiti coatings, industrial lifting and pulling. The company’s vinylester resins are used to build pipes and vessels used for water desalination. Its floor coating brands include NeoCryl and Uvolve.

The company’s Decovery family of resins is used in a variety of paints, from functional primers to high-gloss topcoats.

Marine interests include resins that protect boats and wind-powered shipping.

$25M Indian Partnership Planned

Royal DSM has also announced that it will partner with Kemrock Industries to produce specialty composite resins in India. DSM and Kemrock together will invest $25 million in the joint venture.

DSM will focus on supplying innovative specialized composite resin solutions to the fast-growing Indian market, while Kemrock will concentrate on the production of high-end composite parts.

DSM will hold 51% and Kemrock 49% in a joint venture, which will be based in Pune. In addition, DSM will establish its own local marketing and sales company for composite resins to serve the Indian domestic market.

Established in 1981, Kemrock manufactures and exports FRP/GRP composite products for major industrial sectors. The company’s product range comprises of gratings, poles, pipes, access systems, pultruded profiles, windmill blades & nacelle covers, railway interiors & exteriors, and telecom towers.